| Course | |||||
|---|---|---|---|---|---|
 | Getting Started Welcome! This video tutorial is a quick look at this learning platform, user navigation, and the recommended order of courses for the best learning experience. | ||||
 | Origination Essentials / Intro to Origination Develop an understanding of basic contract types including cash/flat price/spot, basis, delayed pricing (DP), and storage, along with when to use each contract type and corresponding NGFA terms and standards. | ||||
 | Customer Management / Growing Relationships This course details the vital information needed for effective customer management, including a tutorial on how to use the Origination Academy Prospecting Template. | ||||
 | Customer Management / Effective Engagement In this course, learn more about creating your own path to better understanding marketing profiles, key needs and engagement preferences of those unique to your segment. | ||||
 | Customer Management / Growing Relationships Prospecting is an essential component of the origination business. In this course, learn ways to prospect, the resources available to help you identify prospects, and best practices when executing. | ||||
 | Customer Management / Creating Value In this course, learn the importance of having a market opinion daily, various ways to form those opinions, and processes to relay them to your customers through telling your own unique story. | ||||
 | Origination Essentials / Intro to Origination Listen as Jeff and Tara discuss the evolution of trading at the Chicago Board of Trade and the Chicago Mercantile Exchange. | ||||
 | Origination Essentials / Intro to Origination Listen as Jeff Fichtelman and Tara Deines discuss how to explain and sell pricing tools. | ||||
 | Origination Essentials / USDA Reports In this course, learn how to navigate USDA and NASS websites to access key market reports and data that will prove useful in your role of grain origination. | ||||
 | Customer Management / Growing Relationships Discover key differences between inbound and outbound phone calls along with best practices with execution and how to create maximum value through outbound phone calls. |
