| Course | |||||
|---|---|---|---|---|---|
 | 1. A Guide to Getting Started Welcome! This video tutorial is a quick look at this learning platform, user navigation, and the recommended order of courses for the best learning experience. | ||||
 | 2. Basics of Grain Markets Learn about the business of farming and where YOU, as an originator, fit into that puzzle. This course includes a key story that highlights the complexity of the farmer marketing process. | ||||
 | 4. Identifying Prospects Prospecting is an essential component of the origination business. In this course, learn ways to prospect, the resources available to help you identify prospects, and best practices when executing. | ||||
 | 4. Identifying Prospects A heat map is an essential tool for assessing and understanding draw territory. In this video, discover more about what a heat map is, how to create your own, and the value it can bring to your business. | ||||
 | 4. Identifying Prospects Cold calls are a commonly used form of prospecting that can be challenging to execute. Learn more about utilizing cold calls to attract new customers and the best seasons to focus this particular prospecting effort. | ||||
 | 4. Identifying Prospects Discover how inbound phone calls can easily turn into prospecting opportunities. This course will provide keys to success and specific examples of how to leverage inbound phone calls to engage productively and prospect effectively. | ||||
 | 4. Identifying Prospects Discover how a well-executed farm visit can be essential to your prospecting toolbox. In this video, you’ll also learn the keys to success and navigating challenges that come with these in-person strategies. | ||||
 | 4. Identifying Prospects Learn more about the art of networking and referrals. Understand how to leverage both to enhance your customer base through common pitfalls, keys to success, and the seasonality of both networking and referrals. | ||||
 | 2. Basics of Grain Markets Listen as Jeff and Tara discuss the evolution of trading at the Chicago Board of Trade and the Chicago Mercantile Exchange. | ||||
 | 4. Identifying Prospects Learn how to find new customers and engagement best practices when prospecting at trade shows. This course includes a downloadable PDF for planning and preparing to attend a trade show. |
