| Course | |||||
|---|---|---|---|---|---|
 | A Guide to Getting Started Welcome! This video tutorial is a quick look at this learning platform, user navigation, and the recommended order of courses for the best learning experience. | ||||
 | Customer Management / Growing Relationships Develop an understanding of what it means to “sell” in the grain industry and how to efficiently and effectively navigate each step of the process. | ||||
 | Origination Essentials / Intro to Origination Develop an understanding of basic contract types, including cash/flat price/spot, basis, delayed pricing (DP), and storage, along with when to use each contract type and corresponding NGFA terms and standards. Upon course completion, download and... | ||||
 | Customer Management / Growing Relationships This course details the vital information needed for effective customer management, including a tutorial on using the Origination Academy Prospecting Template. Upon course completion, download the Prospecting Template and develop a plan to gather... | ||||
 | Customer Management / Effective Engagement In this course, learn more about creating your own path to better understanding marketing profiles, key needs and engagement preferences of those unique to your segment. | ||||
 | Customer Management / Growing Relationships Prospecting is an essential component of the origination business. In this course, learn ways to prospect, the resources available to help you identify prospects, and best practices when executing. | ||||
 | Customer Management / Creating Value In this course, learn the importance of having a market opinion daily, various ways to form those opinions, and processes to relay them to your customers through telling your own unique story. | ||||
 | Origination Essentials / Grain Marketing Toolbox This introductory video covers what you will learn in this course series as well as the value of understanding grain marketing as it relates to your farmers. | ||||
 | Origination Essentials / Grain Marketing Toolbox In this course, discover how the basis only works, who it's best for and when to use versus recommending to set the full cash price. This course includes several real-world examples of when to use this versus when not to use this strategy. | ||||
 | Origination Essentials / Grain Marketing Toolbox The cash sale is considered the most fundamental way to sell grain; in this course, you'll learn when to implement this strategy, which customer profiles it best fits, and some alternative ideas to recommend. |
